Far be it from me to defend publishers.
Yes, they are notorious for being near-sighted, conservative, luddite and lacking business acumen. A prominent New York publisher I heard speak in 07 actually admitted that publishers “know nothing”. I was impressed she knew that much.
But more than the follies of the book’s clueless gatekeepers, I have trouble stomaching the “all the publisher’s fault” fallacy invariably espoused by the spurned first-time writer.
HEY WANNABES - STOP WHINGEING!
Your 250 000 word fantasy trilogy was not rejected because they can’t identify true genius. Your ’rite of passage’ novel cum thinly-veiled memoir of childhood was not turned down because you have no industry strings to pull. Your epic romance spanning seven generations and seven continents was not nixed because they failed to read the whole thing, thus cruelling the incredible climactic twist. And, no, your bold and bloody crime detective series set in your own backyard was not given the kibosh because they wanted to steal the idea for themselves.
Take some ownership, people!
Nobody asked you to write. Nobody forced you. Nobody put your detective’s gun to your head. You took it upon yourself to create. And despite your complete absence of any qualification or accountability, you are permitted to submit your scribblings to folks who MUST consider it; though, truth be told, they would prefer to gouge out their own eyeballs with the staples they specifically asked you not to use than lay eyes on your pap.
Wannabes, stop the blame game. Write a better story. An original story. An irresistible story. And, for God’s sake, write it bloody well! Devise a plot that intrigues. Have characters live and breathe. Inspire emotion in the reader that is the seamless product of your imagination synergising with your craft.
And when you do all that, then you can scream at the top of your lungs that publishers, indeed, know nothing.